August 15, 2001


Dear Colleagues:

I am pleased to announce the formation of the Chancellor’s Advisory Committee on a UC Strategic Communications Plan.

The Chancellors of all UC campuses have been working with the Office of the President on the development of a comprehensive, strategic communications plan. UCOP recognizes that, to be effective, communications strategies must be developed in collaboration with the campuses. The committee we have formed at UCSB will be responsible for developing a framework for a long-term communications action plan for our own campus as well as for providing ideas and feedback to UCOP as the proposed systemwide communications strategy takes shape.

The need for a new UC communications strategy grows out of the findings of a statewide public-opinion poll conducted for UCOP by Hart Research Associates. The results indicate that UC needs to improve the ways in which it communicates about itself, particularly in regard to its research contributions and their impact on the state's economy; its contributions to the community, especially in the area of K-12 education; and access and affordability.

To solidify UC's natural base of support, the communications strategy will seek to address key audiences, including alumni; parents of current and prospective students; the campus communities (faculty, staff, students, retirees); educators at the K-12 level; and donors. Since we already communicate with these audiences, the challenge now is to find new and more effective ways of delivering our messages to these key groups.

I am pleased to report that Paul Desruisseaux, our Assistant Vice Chancellor for Public Affairs, and Professor Sarah Fenstermaker, have agreed to serve as co-chairs of this committee. All members of the committee are listed on the reverse side of this page.


Henry T. Yang

The Chancellor's Advisory Committee on a UC Strategic Communications Plan

Paul Desruisseaux, Co-chair, Assistant Vice Chancellor for Public Affairs
Sarah Fenstermaker, Co-chair, Professor of Sociology

Stanley M. Awramik, Associate Vice Chancellor for Academic Personnel
Jon Bartel, Director, Alumni Association Publications and Editor, Coastlines Magazine
Charles Bazerman, Professor and Chair of Education and Professor of English
Joseph Castro, Executive Director, Office of Campus Outreach Initiatives
France A. Cordova, Vice Chancellor for Research and Professor of Physics
Judy Edner, Associate Director of Housing
Yolanda M. Garcia, Executive Director, EOP Student Services
Gary Greinke, Associate Vice Chancellor for Development
Yonie Harris, Dean of Students
Geraldine (Gerry) Hesse, Director, Governmental Relations
Betty J. Huff, Assistant Vice Chancellor, Enrollment Services Management
Dale Kunkel, Professor of Communication
James S. Langer, Professor of Physics
Glenn E. (Gene) Lucas, Associate Dean for Advancement and Planning,
College of Engineering, and Professor of Chemical Engineering
Loy D. Lytle, Director, Summer Sessions, and Professor of Psychology
Lorraine M. McDonnell, Professor and Chair of Political Science
Kenneth C. Millett, Professor of Mathematics and Regional Director,
California Alliance for Minority Participation
Padeen (Paddy) Moriarty, Director, Community Relations
Joan O'Connor, Graduate Student, Department of Communication
Denise A. Segura, Professor of Sociology
Peter Steiner, Assistant Vice Chancellor for Alumni Affairs
and Executive Director, UCSB Alumni Association
John M. Wiemann, Vice Chancellor for Institutional Advancement
and Professor of Communication
Walter W. Yuen, Professor, Mechanical and Environmental Engineering,
and Vice Chair, UCSB Academic Senate
Michael D. Young, Vice Chancellor for Student Affairs